Lot 74 plays alternative & punk rock in Madison, WI. For their website, they needed a basic structure including bio pages, media pages, and a contact from for any visitor to email them directly through a form.

The site was rolled out in 2006 in PHP with a custom menu for each page designed in Adobe Photoshop. About 8 months later, the band came back for more, changing the layout and branding and adding pages to allow for the addition and subtraction of band members and refresh the look of the site. That design went over well, and the band was able to add media to the site, sharing their songs and promoting the band, potentially helping to get them gigs.

After another short period, the band wanted another update to their site. This time it was to create and incorporate a new logo for the new changes in band members. This is when we came up with the logo sample seen at the right. To go with the logo, we also enhanced the website, launching the new design in WordPress, enabling the members to edit their own pages and content from anywhere with an internet connection, adding images and media into the site themselves.

Additionally, 3 weeks later they returned wanting to redesign, and since the installation was in WordPress, we just created a new theme, and in a little less than 8 hours the site relaunched with all the same features, but this time with a new face. This version included a WordPress category that they could simply create a photo post in, using custom fields to tell the system where the photo was, and through creating a custom template for the photos section, they site has a category that is just photos, showing thumbnails initially, and then letting people click to see a bigger size, show the photo description and letting people comment on the photos.